How close should Bob sit to 😱?
The current lock drifted toward a generic round emoji-mascot. The fix isn't more decoration — it's pushing harder toward the real screaming face: its taller, jaw-tapered head and its bigger eyes. Three options, same identity, colors and outfit — only the head silhouette and eye scale change.
Round sphere
Where we landed. Cute, but a perfect ball reads as a generic emoji-toy (the “Emoji-Movie Gene” silhouette) and pulls away from 😱.
Gentle ovoid
The emoji's tall-tapered head + slightly bigger eyes. Keeps the chibi appeal and the smirk, but now unmistakably the screaming face. Stronger silhouette.
Egg + big eyes
Maximum emoji fidelity — the large eye-fields and egg head are pure 😱. Most ownable, but the egg gets a touch literal / less huggable.
Land between B and C, closer to B — B's proportions with maybe ~20% of C's bigger-eye boldness. That fixes the two real problems (generic silhouette, undersized eyes) while keeping Bob huggable. Next lever after the face is settled: the body (still a featureless brown lump) and owning the hands-on-cheeks as his signature gesture.